It is common knowledge that there are 3 ways to increase your business revenue:
1. Bring in more customers
2. Get your current customers to buy more products
3. Get your current customers to buy more expensive products
In this article, we are going to discuss the third item in that list: getting your customers to buy higher value products. This technique is also known as “upselling”.
In this technique, you are doing exactly what is implied: trying to convince the customer to buy a different, more expensive product from you. Although successfully upselling a customer might add just a few dollars to the sale, over time (and many customers) it can really add up and significantly increase your revenue.
Here are three guidelines to help you become more successful at upselling your customers.
Make it Easy for Them
The first part of upselling your customers is making it easy for them to buy more expensive products. If you have a website, put upselling messages right on the checkout page. That way, when a customer is checking out, you might be able to convince him to check out some other, more expensive items before the transaction is completed.
For offline materials, the concept still applies. On your brochures, emphasize the products that give you the best value. On your next poster printing project, accentuate the benefits of your most valuable products. Make it easy for your customers to justify spending more on better products.
Steal a Page From Amazon
Amazon.com, the original giant of online stores, is a master at upselling. Whenever you select a product on their website, you immediately see a link that says “Customers who bought this product also bought…” followed by several more products. This is a tremendous way to increase sales. If you have a website, try to incorporate this technique into your pages. On each product page, list other similar products that your customers might be interested in. Try to include the most valuable products that you have.
Use a Bit of Misdirection
When you are trying to upsell a product, be careful how you present it to the customer. Instead of telling the customer how much that more expensive product costs, tell them how easy it would be to upgrade to that product.
For instance, say a customer is looking at an air conditioner that costs $150. You are trying to convince the customer to buy a better, more expensive unit that costs $200. But you don’t want to tell the customer that the other unit costs $200. Instead, emphasize that it would take only $50 more to buy the better, more reliable unit. Make it easy for the customer to justify the extra cost to himself.
Article Source: http://www.articledashboard.com
Saturday, August 02, 2008
A Cost Effective Marketing Tool
There are many tools available to the small business trying to make its mark in the world. There are brochures, postcards, flyers, and many others. One of the oldest, yet most effective, marketing tools in use today is the poster. Posters have been around for a very, very long time, but they continue to be used because they continue to create sales.
Posters were first used extensively during World War I. That is when the world famous “Uncle Sam” posters became widespread in the United States, trying to entice young men to join the American Army. Later, posters became a major part of the world of motion pictures, where they were used to promote movies.
Most of the advertising posters that you see are posted on electrical poles alongside the road. As annoying as they may be when you are driving, those posters continue to be used because they work. When you are trying to advertise your business, do not neglect to consider those roadside poster printings.
Here are some of the benefits of using posters as a marketing tool:
1. Low cost
Having your poster printing project completed by a good, reputable commercial printer is surprisingly affordable. Search around to find the printer that works for you. There are a lot of outstanding printing companies out there that can do a quality job without charging an exorbitant amount. And once you find a good printer, continue to do business with them.
2. Location Flexibility
As long as you follow the local rules and regulations, you can place your advertising posters nearly anywhere. Of course, the particular location where you place your posters is very important. You want to put them where as many of target customers will see them as possible. Put them in places where the types of people who need your products congregate.
3. Adaptability
If you design your color poster printing effectively, it can appeal to a wide variety of customers. Keep your poster advertisements quite vague; do not corner yourself into appealing to only a small customer base. Focus on making your posters attractive, appealing, and mysterious. The idea is to bring attention to your business, and an intriguing poster can do that effectively.
4. Timelessness
If you design your poster printing projects properly, the posters produced can last for a long, long time. A well designed poster can increase sales and revenue for years if placed in the right locations. However, this means that your posters have to have a “timeless” design to them. They have to be somewhat vague and not refer to any time specific events or aspects. Still, doing this is not as hard as it sounds, and doing it right can lead to a great deal of profits.
Article Source: http://www.articledashboard.com
Posters were first used extensively during World War I. That is when the world famous “Uncle Sam” posters became widespread in the United States, trying to entice young men to join the American Army. Later, posters became a major part of the world of motion pictures, where they were used to promote movies.
Most of the advertising posters that you see are posted on electrical poles alongside the road. As annoying as they may be when you are driving, those posters continue to be used because they work. When you are trying to advertise your business, do not neglect to consider those roadside poster printings.
Here are some of the benefits of using posters as a marketing tool:
1. Low cost
Having your poster printing project completed by a good, reputable commercial printer is surprisingly affordable. Search around to find the printer that works for you. There are a lot of outstanding printing companies out there that can do a quality job without charging an exorbitant amount. And once you find a good printer, continue to do business with them.
2. Location Flexibility
As long as you follow the local rules and regulations, you can place your advertising posters nearly anywhere. Of course, the particular location where you place your posters is very important. You want to put them where as many of target customers will see them as possible. Put them in places where the types of people who need your products congregate.
3. Adaptability
If you design your color poster printing effectively, it can appeal to a wide variety of customers. Keep your poster advertisements quite vague; do not corner yourself into appealing to only a small customer base. Focus on making your posters attractive, appealing, and mysterious. The idea is to bring attention to your business, and an intriguing poster can do that effectively.
4. Timelessness
If you design your poster printing projects properly, the posters produced can last for a long, long time. A well designed poster can increase sales and revenue for years if placed in the right locations. However, this means that your posters have to have a “timeless” design to them. They have to be somewhat vague and not refer to any time specific events or aspects. Still, doing this is not as hard as it sounds, and doing it right can lead to a great deal of profits.
Article Source: http://www.articledashboard.com
Land For Rent in Bali
Dear Sir / Madam,
I offer you land for rent in Bali-Indonesia.
I offer you land for rent in Bali-Indonesia.
Land specification:
Location : Luwus, Tabanan, Bali-Indonesia (Near from Joger)
Wide : 7450 m2
Price : Rp. 20.000 / m2 / year
Time : 10 - 20 years
Buy it now….
Before the price is going up
This location is beautiful place with wet rice field view, mountain view, and river view, so that this place very suitable for making house, villa, or bungalow.
If you interest with this land, please call me soon at +62 81338714094 or +62 361 8887527 or e-mail : Dwiyarsa_md@yahoo.co.id
Subscribe to:
Posts (Atom)