Don’t Always Give Discounts

There are some companies that seem to do nothing but discount over and over again. They send out discount coupons, they have poster printing done with the massive word discount plastered over all of them. The whole purpose is to let you know that they will discount their prices in order to give you a better deal.

From a company standpoint this isn’t always the best method for properly marketing yourself. The thing of it is, if something is so heavily discounted, I have to wonder about the quality of the product that I’m getting.

People like to save money, sure, but people also like to get a product that is top of the line and they know is high quality. If you ask someone to give you a discount and they state that the product is as high priced as it is because it is simply too good to give away from any less, you’ll come away with the impression that you’re getting something worth the money.

And really, specifically for the company, every time you discount you’re losing money. That is the end all truth to the matter. Now, if you’re dealing with a product that hasn’t been selling well, then yes, a discount might be what is needed to drive up sales. In that case get all of the poster printing you want with the big discount slapped on it.

But often companies start discounting things they really don’t have to just because someone asks them for a discount. There are some people who are naturally going to ask for a discount no matter what because that’s what they’ve trained themselves to do. You never know when a company will give you one, so you might as well ask all the time, right?

That also means many of the people are perfectly willing to pay the set price if they have to. They aren’t demanding a discount, they’re only seeing if there is that possibility, so if you don’t give it to them they won’t always go elsewhere.

In a circumstance like that giving them a discount is only going to lose you money and not gain you any additional business.

How do you recognize which situation is which? That isn’t an easy question to answer. The best thing you can do if someone asks for a discount is ask them how much they were thinking about. If the number is small enough you might be able to go for it with little money lost, and if it’s too big you might be able to explain why the price is what it is, which gives you a prime opportunity to boost up your product.

It can be a delicate thing, I know, and there isn’t a perfect way to tell how to handle discounting. My advice is to really look at a situation before you start handing out discounts left and right. Once you start giving them once, people will know you’re willing to, and start asking for them every time.

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